Finding Clients | Strategic partnerships and networking with Lauren Loreto

clients interview mini-series podcast

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This episode is part of our mini-series all about finding clients. Tune in as we discuss all the ways to find clients in the online space and get real about what works and what doesn’t. You’ll hear practical strategies and transparent conversations about where clients really come from so that you can hopefully find more clients and just feel normal about where you’re at now.

In this episode, we’re talking with Lauren Loreto. Lauren is the CEO of Brand Good Time, Podcast Host for She's Busy AF, and a big fan of a damn good time. With a background as a former corporate agency employee and boutique agency owner, she combines a ruthless mind for data and (lowkey outrageous) creativity to help her clients visualize what’s working in their business, what’s not, and what could be way more fun through marketing strategy and development services.

Topics discussed:

Speaking up and confidently talking about what you do
Using your first clients as case studies
Validating and adjusting your offer in the early days
Evolving and growing with your clients
Navigating scope and price changes
Outbound vs. inbound marketing
Repurposing content as much as possible
Using your podcast to create Youtube, blog, and email content
Do not skip SEO and keyword research
Bringing guests onto your podcast to boost visibility
Being efficient and understanding the purpose of your content
Curating strategic partnerships
Project collaborations vs. referrals
Keeping your marketing and services as simple as possible

Top tip or advice for finding clients:

Market your brand consistently, leverage strategic partnerships, and get out and into your community.

Resources Mentioned:

Connect with Jordan Schanda King:

Connect with this week’s guest, Lauren Loreto:

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