How to be authentic, candid, and kind in your business and your content with Kendall Cherry
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Tune in as we discuss giving feedback, showing up authentically, and the challenges and resources we all bring to our business. We also dive into a bit of my personal story, the importance of alignment to your business, and the responsibilities of having a team.
My guest is Kendall Cherry, the founder and creative director of The Candid Collective and she's on a mission to create a world that’s more candid and kind. Kendall and her team create copy and marketing content for ALL kinds of businesses (including mine). She’s written for multi-seven figure software companies, media empires with 186k+ email lists, content creators with 2M+ followers. and many other virtual service providers, all while sounding EXACTLY like who she’s writing for. Kendall is also the host of Rebels Get Revenue, a podcast for introverts, visionaries, and rebels WITH a cause who want the inside scoop on all things business without the bullsh*t.
Topics discussed:
- Being candid and kind and why it’s the best for everyone.
- Balancing direct honest feedback and appreciation for service-providers.
- Why looking at every other person in your industry hurts your copy.
- Just stop with the forcing it. There is always an easier way.
- Figure out your differentiator by asking yourself what pisses you off about your industry?
- Your content doesn’t have to be spicy, but it does have to be YOU.
- Why showing the personal side of yourself is important for attracting the right clients.
- How I met my husband and the fact that we got married 95 days after we met.
- My vision of being “the pregnant Tony Robbins”
- The struggle of entrepreneurship as a single person.
- The challenges and resources we all bring to the table in our business.
- What dating and relationships have to do with our experience with clients.
- Getting addicted to the chaos and the hustle vs. being okay with stability.
- Understanding that goal and outcome you’re trying to achieve.
- When you’re aligned with your business and what you're doing, the clients just come.
- Trusting that your actions and decisions will bring clients, but not always immediately.
- Upleveling often happens when you let go, slow down, and open up to anything.
- It’s normal to feel like every client you get or milestone you hit is a fluke.
- The pressure and responsibility of having a team.
- Your threshold of risk and how you hold it together during the downtimes is what defines your success as a business owner.
- Combatting the starving artist narrative that exists for writers.
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Connect with this week’s guest Kendall Cherry
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